At Form & Affect, we make believers. We help brands spark feeling, and start something real. Then we give them a reason to act. That’s the sweet spot where clarity meets emotion, and good design becomes real connection. We bring the thinking, the craft, and the tools to make it all work - because if there’s no value, there’s no point.
believers.
= visceral.
It’s what you see, what you hear, and what you feel. The synthesis of design and copy, head and heart, instinct and intention.
Always.
Story is strategy. A headline carries more weight than any font ever could.
Born in the bones. Quick, raw, wordless and an instant signal that something’s worth chasing. Time-worn wisdom. A second sense built from a thousand first impressions.
Pretty fades fast. Design to move people, not just metrics.
With nuance.
Because the magic is in the meaning.
- To construct or frame.
- To arrange, organize or otherwise place in order.
- To act on, or produce a change in.
- To impress the mind or move the feelings of.
Say to the affectionate ones.
We create work that wins love, turning bystanders into believers. Our team lives and breathes building powerful digital brand experiences, combining thoughtful creative with precision code that feels as good as it functions.
Our process.
These aren’t just steps, they’re a current. It’s a living process, built on critical thinking, fuelled by creativity, and grounded in common sense. We’re thoughtful at every turn, full of ideas and full of care because half-baked doesn’t cut it. This is how we work: learning, creating, launching, and proving. Your business deserves nothing less.
Everything starts with understanding. We dig in, researching, evaluating, setting the compass. We’re not here to assume or guess; we’re here to uncover. Just sharp questions and a solid read on human behaviour. Because your customers are your currency and what they believe drives what they do, and what they do is what keeps you going. This is our roadmap for the work ahead.
Every choice is tied to something real: your goals, your audience, your edge. We chase bold ideas when the moment calls for it, and lean into simplicity when that’s the smart move. This is where strategy becomes system. Where tone, type, layout and language take shape. It’s not just about how it looks. It’s about how it hits - images that catch the eye, words that punch the gut, sites that hum, ads that sing. It’s not chaos, it’s an orchestra. We’re architects and artists, blending the pretty and purposeful. Every line, every phrase, every pixel.
We're throwing open the doors and going live, launching your brand, your website, or your campaign into the wild. We'll measure what hits, tweak what wobbles, and prove it works. Did it convert? Did it connect? Analytics aren’t vanity, they’re value. We'll adjust on the fly, keeping the visceral alive and the results stacking. It’s time to get the world talking.
Launch isn’t the finish line. It’s when the real work begins. We stay close to help you maintain, adapt, and build on what’s already working. Updates, improvements, fresh ideas. We’re here to keep things running smooth and heading the right way.
Our baseline.
Good work doesn't happen by accident. It takes the right ingredients, mixed with care and a little nerve. Over time, we’ve found a formula that holds up: a creative edge to cut through, clear thinking to stay sharp, and a healthy dose of common sense to keep it grounded. It’s not magic. It's muscle memory.
Critical Thinking
We don’t just dream, we dissect, and zero in on what works. We blend cold, hard logic with relentless drive so your goals get the whole-head hustle. No fluff, all focus. We ask sharper questions, find stronger angles, and work through the details that matter. This is strategy with a pulse. Smart, clear, and always driving toward what works.
Creative Edge
We wield a razor-sharp knack for slicing through the noise, crafting stories and experiences that cut deep. It’s not about pretty for pretty’s sake; it’s bold, brilliant moves that give you the upper hand. We shape ideas that land visually, verbally, and emotionally. Think design with teeth and stories with staying power. The kind of creative that earns space in people's heads and hearts.
Common Sense
Not everything needs a manifesto. Sometimes the best move is the obvious one. Grounded smarts that connect with the people you want and deliver the wins you need. No nonsense, just instinctive, practical magic that sticks. Equal parts striking and sensible.
Let's work together.
For clients with defined initiatives like brand design or advertising campaigns. Big energy, clear beginning and end, with a structured timeline and deliverables.
- Flat-fee pricing per scope
- Full-team collaboration
- Structured timeline and deliverables
- Strategic discovery upfront
- Ideal for rebrands, websites, and campaigns
For clients with consistent, ongoing needs who want a creative partner that is ready and moves quickly. It’s plug-in-and-go support.
- Priority turnaround on small asks
- Ongoing strategic, creative or dev support
- Scalable hours, predictable billing
- Direct access to your team
- Built-in momentum and relationship
Long-term, high-trust partnerships. For clients who don’t just need output, they need a creative team for ownership and ongoing brand thinking. This is the deep-end, full-spectrum engagement.
- Full creative oversight across all initiatives
- Strategic planning and brand stewardship
- Continuous optimization and insight
- Long-term cost efficiency
- A true extension of your team